The Royal Canadian Mint, a corporation of the federal government, has now demanded that the City of Toronto pay $47,680 for the public education campaign. Included in this amount is a request for $10,000 for the use of the words "one cent" in the campaign website address (www.onecentnow.ca) and the campaign email address (onecentnow@toronto.ca), and an additional $10,000 for the use of the words "one cent" in the campaign phone number (416-ONE CENT). The remaining $27,680 has been assessed against the City for the use of the image of the Canadian penny in printed materials such as pins and posters. (The Mint has come to this amount by taking the total number of materials printed divided by the approximate population of Toronto, and then using a percentage of that number to arrive at a dollar figure.)
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Sunday, October 21, 2007
The Royal Canadian Mint is demanding payment for the use of the term "one cent" in a promotional campaign. The situation is complex, so read on: Success of Toronto's "One Cent of the GST NOW!" education campaign brings request for payment from the federal government
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